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I am a foody, and I was an active member of Munching Monks, a food group based on Facebook.
As I did some food review based on my group, I got free food in some restaurant, and most of the time it was awesome, and I put it 4.5-5/5. But soon I understood that many restaurants offer best food & hospitality to us only. On my second visit (personal visit) those restaurants seem nowhere near 4 out of 5 unless I told them I came here earlier with my group. It was pretty disappointing for me and those who are coming with me. Many dishes are not available, and taste changes.