Do you ever wonder what happens to the telecom company's facebook when they shut down the store?
I had an idea. And that was found today, though screenshot was taken long back in 30-11-2017.
Dhoot Group backed Videocon Telecom, a subsidiary of Quadrant Televentures stopped its mobile services in the last telecom circle - Punjab w.e.f. February 15th, 2017. However till this day their website is still running at http://www.videocontelecom.com/
Back in July 2017 Videocon Telecom ventured into one of the fastest growing Security and Surveillance market by launching a new brand - Videocon Wallcam (website: https://videoconwallcam.com/)
After the launch Videocon did not create a new facebook page of Wallcam, instead they revised the page of previous Videocon Telecom - as you can see in the screenshot.
Wallcam fb page: https://www.facebook.com/VideoconWallcam/ [update below]
At the launch event Arvind Bali, CEO, Videocon Telecom says,
‘The current video surveillance market of approx Rs 3650 Cr is 55% of the overall Rs 6600 Cr security & surveillance market and is projected to grow at a CAGR of 26% and reach Rs 9150 Cr by 2021, which is 2.5 times the current market size. The growth will be driven by households,including small commercial establishment(Shops& offices) segments and the key success factor for market expansion will be affordability, ease of use (plug n play), and quality.This is where Videocon as a brand has its expertise in.We are all set to enter this market in a big way and capitalize on brand acceptability, manufacturing capabilities, R&D, distribution strength and reach.”
“Why ‘WallCam’, there is a very interesting background behind this. The term CCTV is a technical lingo and stands for Closed circuit television, while what we are selling is surveillance cameras. There is no product name to identify the category with, and this is where our marketing team came up with this interesting thought of a brand name which could represent the product category, something similar to Handycam for mini-camcorders, and Walkman for mini music players. Our objective is to make our brand ‘Wallcam’ a synonymous to CCTV cameras.”
I am not going deep on the security and video surveillance market, because that's beyond discussion here.
Update : 4th September 2018
I found this:
Now the page is located at https://www.facebook.com/OzoneWallcam/ and they did all kind of delinking with Videocon branding. Even their 'about us' says:
Established in 1999, Ozone has a global presence spinning across 15 countries with 4 R&D centres across Israel, Korea, China and India and 4 state-of-the-art factories in India & China. Ozone WallCam is a professional security & surveillance equipment and solution provider having its own R&D, manufacturing, sales & service setup. At Ozone WallCam we 'Make in India' and specialise in providing world class security and surveillance solutions for various industries and customer segments.
I had an idea. And that was found today, though screenshot was taken long back in 30-11-2017.
Dhoot Group backed Videocon Telecom, a subsidiary of Quadrant Televentures stopped its mobile services in the last telecom circle - Punjab w.e.f. February 15th, 2017. However till this day their website is still running at http://www.videocontelecom.com/
Back in July 2017 Videocon Telecom ventured into one of the fastest growing Security and Surveillance market by launching a new brand - Videocon Wallcam (website: https://videoconwallcam.com/)
After the launch Videocon did not create a new facebook page of Wallcam, instead they revised the page of previous Videocon Telecom - as you can see in the screenshot.
Wallcam fb page: https://www.facebook.com/VideoconWallcam/ [update below]
At the launch event Arvind Bali, CEO, Videocon Telecom says,
‘The current video surveillance market of approx Rs 3650 Cr is 55% of the overall Rs 6600 Cr security & surveillance market and is projected to grow at a CAGR of 26% and reach Rs 9150 Cr by 2021, which is 2.5 times the current market size. The growth will be driven by households,including small commercial establishment(Shops& offices) segments and the key success factor for market expansion will be affordability, ease of use (plug n play), and quality.This is where Videocon as a brand has its expertise in.We are all set to enter this market in a big way and capitalize on brand acceptability, manufacturing capabilities, R&D, distribution strength and reach.”
“Why ‘WallCam’, there is a very interesting background behind this. The term CCTV is a technical lingo and stands for Closed circuit television, while what we are selling is surveillance cameras. There is no product name to identify the category with, and this is where our marketing team came up with this interesting thought of a brand name which could represent the product category, something similar to Handycam for mini-camcorders, and Walkman for mini music players. Our objective is to make our brand ‘Wallcam’ a synonymous to CCTV cameras.”
I am not going deep on the security and video surveillance market, because that's beyond discussion here.
Update : 4th September 2018
I found this:
Now the page is located at https://www.facebook.com/OzoneWallcam/ and they did all kind of delinking with Videocon branding. Even their 'about us' says:
Established in 1999, Ozone has a global presence spinning across 15 countries with 4 R&D centres across Israel, Korea, China and India and 4 state-of-the-art factories in India & China. Ozone WallCam is a professional security & surveillance equipment and solution provider having its own R&D, manufacturing, sales & service setup. At Ozone WallCam we 'Make in India' and specialise in providing world class security and surveillance solutions for various industries and customer segments.
Our product & solution portfolio in the video surveillance domain includes IP, AHD and Wireless Cameras (incl. 4G enabled cameras), NVR (Network Video recorders), DVR (Digital Video Recorders), Video door phones, Automatic License plate reader, Mobile vehicle surveillance solution, Video Analytics etc. We also specialise in other security products including access control solutions, sensors, alarms and connected devices for IoT based solutions.
With the help of our worldwide technology partners, R&D and design centres, we have built the capability and technology to address the security and surveillance needs across various customer segments including large Enterprises, Government and Retail. Having worked on numerous projects, we have gained unmatched business and technical expertise by offering customised and integrated industry specific solutions.
Innovation and quality are the ethos of the Ozone brand, and we are committed to it. All our products go through stringent quality control tests and are CE, FCC, RoHS and ISO complaint.
We are your One Stop Shop for End-to-End security and surveillance requirements.
So it seems that Videocon has sold this venture to other company, Ozone. Their previous website videoconwallcam.com redirects to ozonewallcam.com.
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