Xiaomi, whose first smartphone Mi 3 was launched in India in 2014 has perceived as poor man's Apple in the country. Top notch hardware, forked Android based MIUI operating system, flash sales and unbelievable low price made its Indian journey a great success since the very beginning.
In the process of rise of Xiaomi, many handset makers got them flopped in the Indian market - special mention to Indian company Micromax, as well as Chinese counterpart Gionee and LeEco. Gionee had first mover advantages but without a proper strategy it is on the verge of shutting down sales in India.
However sitting in October 2018, it seems Xiaomi is loosing its focus in India - their flagship Mi series had their last launch with Mi 5 in 2016. Xiaomi has launched several sub brands in India -
- Redmi for budget segment (segmented as Redmi Note series as budget premiere and Redmi series as budget or first smartphone),
- Mi A series for Android One program,
- Redmi Y series as selfie focused smartphone,
- Mi Max - phablet series
- Mi Mix - full screen display series
- Mi series - the flagships (probably no more Mi phones are coming to India)
- Pocophone - the flagship killer
CMR Mobile Industry Consumer Insight (MICI) did a survey and the result was pretty interesting as people who are eyeing for a flagship update are looking for One Plus mostly, then Apple and lastly Samsung.
Xiaomi should bring their innovative products to India, like AI based devices as well as laptops.
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