After the amalgamation of Vodafone India and Idea Telecom, a new brand identity emerged in the Indian telecom scenario - Vi (pronounced as we). However analysts believe the new company, though incumbent in terms of operation is way far behind the top two - Jio and Airtel.
But that does not mean Vi is not offering good services, they are changing their core strategy as per the market needs. Well the change is inevitable, and in the COVID situation it demands more innovation. Moreover globally big telecom players are repositioning them as a digital platform along with good digital services as backbone.
Vi is not an exception. They are promoting their 4G services as GIGAnet, and many circles they are promoting their 4G services as 'India's fastest 4G'. Well that's not a completely wrong, as Vi 4G network is quite underutilized compared to Jio and Airtel, as Vi lost huge number of subscribers.