Lava Wants A Comeback - Z53 Launches at Rs 4829

LAVA International has launched a new smartphone Z53. 

Well you may forget this company, but Lava was one of the leading smartphone sellers during 2G/3G days in India. Indian smartphone makers were hurt bad by disruptive launch of 4G in the country by Jio as well as by the demonetization. The floodgate was opened, and Chinese brands entered into the market and started capturing the market in fastest manner possible.

LAVA is targeting smartphone market for newbies, who are on feature phones like JioPhone. That market needed smartphone with good battery life at a low cost. Lava Z53 has been launched to fulfill that gap.

 Commenting on the launch, Mr. Tejinder Singh, Head Product, Lava International said, “We are delighted to present this new offering to all feature phone users who are looking to upgrade to a latest smartphone. Lava Z53 comes with a bigger screen and an outstanding battery backup which makes it a perfect choice for the first-time smartphone users. With this smartphone, we aim to serve customers better in Tier II & Tier III cities of the country as we have deep penetration there. We are confident the handset will be well received in the market.”

 In my last post on Poco X2 to be launched, I shared my opinion that Indian mobile companies are already lost the game, and they need to do something new to be in the game. They were just selling rebranded Chinese smartphones (some assembling done at India), with poor software update cycle. Chinese OEMs are much ahead of it. For example, this Lava Z53 runs on Android 9 Pie - why? These companies are lost in the 4G game. 

Details of Lava Z53:

• 6.1’’ 19:9 aspect ratio Dew-Drop IPS 1280x600 Display
• 1.4 GHz Quad core processor
• Storage capacity of 16GB, expandable upto 256 GB 
• RAM: 1GB or 2GB
• Android 9 Pie out of the box
• 8 MP Primary Camera with LED Flash + 5MP front camera with soft flash
• 4120 mAh powerful battery with 7.5 W fast charging adapter
• Dedicated google assistant key (supports 8 Indian languages incl. Urdu, Bengali, Marathi, Tamil, Telugu, Malayalam, Kannada and Gujarati)
• Dual Nano SIM - dual 4G (VoLTE in one SIM only)
• Fastest face-unlock feature in just 0.4 seconds
• Color variants - Crystal Rose & Royal Blue (with prism design and gradient finish)
• Price: Rs 4829 (available at Offline stores, and Flipkart) 
• JIO offer: Rs. 1200 instant cashback and an additional 50GB of 4G data

This post is written after a press release was delivered to my inbox.