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Tuesday, September 17, 2019

Video Platforms for Indian Audience

As the mobile internet grew in India, the audience is more redirected to video on demand (VoD), and OTT (over the top) media streaming. Until Jio breaks the price barrier on mobile data, these services did not get much attention as mobile data was quite costly, and VoD takes up quite good amount of data. 

However as Indian mobile operators started to offer 1 - 5GB data per day, there is a drastic increase in video consumption among Indian population, and we can see more than 8 players came into this market. 

This is a brief list of video platforms available in India, and it's not all inclusive. It was updated til August 2019 and yet not much research done for this article. I'm expecting that more details will be added in future. 

Amazon Prime Video 
Original web series 
Original Indian contents ✔ 
Paid, comes with Amazon's Prime offerings like Free Shipping with e-shopping with Amazon. 

Zee5
Original web series 
Original Indian contents 
Paid

Netflix
Original web series 
Original Indian contents 
Paid - Costly if you buy multiple screen options. 

ALTBalaji - backed by Balaji Telefilms
Original web series 
Original Indian contents 
Paid/Free

HoiChoi - backed by SVF Entertainment, a film production house of Bengali cinema
Original web series 
Original Indian contents ✔  Bengali exclusive
Paid

SonyLIV
Original web series 
Original Indian contents 
Paid/Free

MX Player - backed by Times Internet
Original web series 
Original Indian contents 
Paid/Free

Voot - Viacom18's digital platform
Original web series 
Original Indian contents 
Paid/Free

Disney+ Hotstar - owned by Novi Digital Entertainment, a subsidiary of Star India, which is wholly owned subsidiary of The Walt Disney Company.
Original web series 
Original Indian contents 
Paid/Free

Hooq - a JV between Sony Pictures, Warner Bros and Singtel
Original web series 
Original Indian contents  
Paid/Free

JioCinema - backed by India's largest telco Jio
Original web series 
Original Indian contents 
Paid/Free

Hulu - owned by Disney and Comcast
Original web series 
Original Indian contents 
Paid/Free

Ullu - owned by Jaypeeco Infotainments
Original web series 
Original Indian contents 
Paid/Free

BigFlix - Reliance Entertainment - India's first movie on demand service (2008)
Original web series 
Original Indian contents 
Paid/Free

Viu - backed by Hong Kong based PCCW Media
Original web series 
Original Indian contents 
Paid/Free

ErosNow - part of Eros International, backed by Lulla family. 
Original web series 
Original Indian contents 
Paid/Free

Bioscope - backed by Grameenphone (Bangladesh)
Original web series 
Original Indian contents    Bengali exclusive
Paid/Free 


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AddaTimes - https://www.addatimes.com (Bengali content, owned by Surinder Films) 
Aha - https://www.aha.video (Tamil & Telegu content, owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group.)
ALTBalaji - https://www.altbalaji.com/ (Indian contents, owned by Balaji Telefilms)
Amazon Prime - https://www.primevideo.com (owned by Amazon.com Inc.)
Apple TV+ Apple Inc.
Arre UDigital
Asianet Mobile TV  (owned by Asianet Satellite Communications)
BIGFlix (owned by Reliance Entertainment)
Crunchyroll (owned by Sony Pictures & Aniplex)
Discovery+ (owned by Warner Bros. Discovery)
Disney+ Hotstar (owned by Star India)
DittoTV (owned by Zee Entertainment Enterprises)
Eros Now (owned by Eros International)
Hayu (owned by NBCUniversal)
Hoichoi (owned by SVF)
Hooq (owned by Sony Pictures, Warner Bros.,& Singtel)
Hungama Play (owned by Hungama Digital Media Entertainment)
JioCinema/JioTV (owned by Jio Platforms)
KLiKK  (owned by Angel Digital) 
Koode - https://koode.in (owned by Studio Mojo) 
Manorama Max (owned by Malayala Manorama)
Mubi (owned by Mubi Inc.)
MX Player (owned by Times Internet)
Namma Flix (owned by Namma Flix Pvt. Ltd.)
Netflix India (owned by Netflix, Inc.)
Quibi
ShemarooMe (owned by Shemaroo Entertainment)
SonyLIV (owned by Sony Pictures Networks )
Spuul 
Sun NXT (owned by Sun TV Network)
TVFPlay (owned by Contagious Online Media Network Private Ltd)
Ullu App
Viki (owned by Rakuten)
Viu (owned by HK Television Entertainment)
Voot  (owned by Viacom 18)
Vuclip (owned by PCCW)
YuppTV (owned by YuppTV)
Zee5 (owned by Essel Group)



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