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Thursday, September 03, 2009

Per Second Pulse hits India


So after Tata DoCoMo's Per Second Pulse hits hard to Indians, everyone is trying to follow this trend.

Aircel in Kolkata took it to new and existing customers, free of cost.  (some sources telling its pan India offer ) 

Negative Impact: you can't enjoy any other STVs.

Tata Indicom in Mumbai, Maharashtra and Goa offers same for 60 days for Rs61 STV. 

BSNL and Vodafone also introduces second pulse in some circles. BSNL is going to offer it on its all circles due to Docomo success - added maximum customers in August '09 ! 

already there Indicom offers day-night local calling @ 50p & 25p respectively. 

Well a long time before, when Indicom was a kid in Indian Mobile Industry started same thing - I can remember my dad using Tata Indicom @ 3p/second pulse. Off course that time call rate was higher w.r.t. now. Have a look to Tata Indicom's second pulse : http://www.tata.com/company/releases/inside.aspx?artid=+ebGsrpQpwQ= , which was withdrawn later. 

As Indicom withdrew it, I guessed Docomo may withdrawn it. To add to my belief, Docomo noted as Tariff could be changed as per TRAI or their wishes. Well the note is withdrawn. But fact is second pulse on its second occasion is here to stay and makes operators think about it. ! Docomo acting like a godfather, everyone is following it ! 

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