Reliance Jio came, and broke many rules of Indian telecom but the biggest question is can Jio sustain the hype created by itself? Jio during its journey ongoing, has created many milestones and reshaped the Indian telecom sector which turned out to be offering lowest data price in the world, and removed the un-serious or smaller players from the mobile turf (like RCom, Telenor, Tata Tele, Videocon, Aircel). Jio does not aim for becoming a simple mobile service provider, it's a brand focused on digital sector - and the tagline says it all, 'Jio - Digital Life'.
