Airtel Xtream to Add Lionsgate Contents Very Soon

Bharti Airtel is leaving no stone untouched to win the telecom game. While the telecommunications in India has seen expansion from simple call to video on the go, 2G to 4G, the new value added services is the content. 

The trend of offering good content to the subscribers was formed by Reliance Jio, they already have a seperate company for that - Jio Platforms Ltd, spun off from the main company. Jefferies research reports that the company, Jio Platforms which takes care of digital services (a suite of Jio apps and strategic investments) may have an estimated valuation of $65 billion-$70 billion. And Jio Platform is the second highest valued digital platform in the world after Amazon when considering EV/EBITDA (enterprise value by earnings before interest, tax, depreciation and amortisation). Going by this finance Jio Platform is ahead of Alphabet, Apple or Alibaba.