Airtel Xtream to Add Lionsgate Contents Very Soon

Bharti Airtel is leaving no stone untouched to win the telecom game. While the telecommunications in India has seen expansion from simple call to video on the go, 2G to 4G, the new value added services is the content. 

The trend of offering good content to the subscribers was formed by Reliance Jio, they already have a seperate company for that - Jio Platforms Ltd, spun off from the main company. Jefferies research reports that the company, Jio Platforms which takes care of digital services (a suite of Jio apps and strategic investments) may have an estimated valuation of $65 billion-$70 billion. And Jio Platform is the second highest valued digital platform in the world after Amazon when considering EV/EBITDA (enterprise value by earnings before interest, tax, depreciation and amortisation). Going by this finance Jio Platform is ahead of Alphabet, Apple or Alibaba. 


Last month, in November 2019 Wynk Music becomes India’s top music-streaming app when measured by daily active users (DAUs) based on Oct 2019 data from App Annie. Wynk was launched in September 2014, and crossed 100 million installs in January 2019. Wynk Music's competitor list includes Gaana (Times Internet), JioSaavn, Amazon Music, Apple Music, Spotify etc. 

In the latest development of Airtel's content making deal, the telecom company has made deal with Lionsgate (and Starzplay) to bring premium content from Lionsgate Play to Airtel's users in India. 

Lionsgate is known from films like John Wick, Rambo, The Hunger Games, The Twilight series, American Psycho, The Expendables etc. 

The portfolio of critically acclaimed and beloved Lionsgate feature film content will be available on Airtel Xtream app and web platform. 

Adarsh Nair, Chief Product Officer, Bharti Airtel said: “We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks program. Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India.”

Rohit Jain, MD, Lionsgate Play South Asia, said: “The partnership with Airtel is a great opportunity to expand the Lionsgate Play premium offering with a best-in-class partner, a vast feature film library and a compelling user experience for our customers. Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise. This is another major step forward in bringing an exciting and unique content experience to our Indian audience.”