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Thursday, August 24, 2017

Jio De-Clutters Indian Telecom by Removing Many Add-on Packs

Long back I wrote down some similarities between Jio's strategy and Google's strategy in India and United States respectively.

After nearly one year of Jio's commercial launch (= SIM availablity to everyone) we must admit Jio disrupted the mobile telephony by price and services.

Jio did it uniquely, began as a greenfield operator, deployed own fiber optic network and towers, dealt with several tower and telecom companies for infra sharing and launched world's fastest growing telecom and digital services platform. And they deployed single technology - 4G/LTE, even their voice and texts are going through LTE networks across 2300, 1800 and 850MHz spectrum.

But after the free days are over, Jio launched the plans similar to developed countries where a single plan offers voice, text and data. Before Jio came, every existing operators have several prepaid packs - some for talktime, some for SMS pack, or rate cutters for own network, for local calls or STD calls or for roaming purpose.


Jio turned down all, decluttered the telecom industry and coerces drop in revenues of all other operators. Like the European and American mobile service providers all plans from Jio offer unlimited voice and text (though texts are limited to 100 per day as per rules), and most monthly plans offers unlimited data (Fair usage policy of 1GB high speed data then 128Kbps) along with unlimited voice & text.

Back in 2007 I thought of free calling, and ultimately world moved to that and Jio made it a reality in India.

However incumbents responded to Jio bringing almost similar plans to keep their customers on their network but those plans have no text included. And Vodafone's plans are coming with some terms like FUP of 300 min/day, 1200 min/week and outgoing to 300 unique numbers til validity of the plan. 

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