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Thursday, August 24, 2017

Jio De-Clutters Indian Telecom by Removing Many Add-on Packs

Long back I wrote down some similarities between Jio's strategy and Google's strategy in India and United States respectively.

After nearly one year of Jio's commercial launch (= SIM availablity to everyone) we must admit Jio disrupted the mobile telephony by price and services.

Jio did it uniquely, began as a greenfield operator, deployed own fiber optic network and towers, dealt with several tower and telecom companies for infra sharing and launched world's fastest growing telecom and digital services platform. And they deployed single technology - 4G/LTE, even their voice and texts are going through LTE networks across 2300, 1800 and 850MHz spectrum.

But after the free days are over, Jio launched the plans similar to developed countries where a single plan offers voice, text and data. Before Jio came, every existing operators have several prepaid packs - some for talktime, some for SMS pack, or rate cutters for own network, for local calls or STD calls or for roaming purpose.