Though RIL has launched LYF smartphones in December last year, these devices were exclusive to Reliance Digital stores. With TVC comes with IPL 2016, LYF smartphones are distributed to local non-branded retail stores.
The banner of LYF Smartphone+ comes with a Jio logo and reads as 'Jio Digital Life'. This could be the first advertisement of Jio coming offline.
These banners are seen across many stores of Kolkata and West Bengal.