UC Browser signs deal with Twitter and Microsoft Bing for cricket content aggregation
-Part of broader plan to re-shape digital content landscape-
The Revamped UC Cricket: An all-in-one cricket content aggregation platform
UC Browser, Twitter and Bing have a huge user base in the country. The partnership aims to reshape the digital cricket content landscape. According to the partnership, Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos. Moving forward, UC Browser and Twitter are exploring deeper integrations around the cricket season to make the UC Browser experience always-on throughout this exciting cricket season. Bing, a leading search engine of Microsoft, will provide predictions to upcoming games via Bing Predicts. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate*. UC Cricket also comes with a series of new features, including a floating widget called UC Express which allows user to access cricket content immediately, and Customizable Notification which enables users to subscribe the upcoming game for push notification update when the game starts.
Leading changes to Digital Content Consumption and Aggregation in India
India has a huge appetite for digital content, with nearly 50% of all content consumed expected to be on the small screen in less than 5 years, according to report by Ernst & Young. A significant increase in different formats of media is being consumed online such as video, photos, live streaming, social interaction, and so on, according to the report. With such landmark partnerships in the industry, UCWeb aims to address the key challenge faced by users and partners i.e. content discovery and navigation for users and content distribution by publishers & partners.
Commenting on the content strategy, Kenny Ye, GM of Global Markets, Alibaba Mobile Business Group said, “India has the largest young population in the world, driving the digital media consumption patterns. There is likely to be an overhaul in the way content providers distribute their content across digital platforms as UC Browser adapts itself for such role to meet the expectations of the industry. Our cooperation with Twitter and Bing is going to reshape the digital cricket content landscape, considering the modalities of our cooperation and scale of our combined user base. This partnership is going to offer the right mix of content for all cricket lovers in India ahead of the upcoming cricket season”.
Ravichandran Bhaskaran, Head of Business Development, India and South Asia for Twitter said, “Twitter is your connection to live culture, so the perfect place to keep up with all the latest from the cricket games, and share your excitement with other fans. Last year, this saw the IND vs PAK World Cup match generated close to 1.7 million Tweets in a single day. The partnership with UCWeb will extend the best Tweets from the most exciting moments of every match by fans, players, and commentators to a larger and new cricket-loving audience throughout the season”.
Sundar Srinivasan, GM of Bing Search commented, “We are excited to be a part of this unique collaboration with UC Browser that aims to make the user's cricket experience more exciting and seamless. Through the upcoming cricketing season, Bing will provide consumers data and stats on cricket games. Cricket lovers can also follow Bing Predicts to find out which team is likely to win a particular match. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate, and with the integration with UC Browser, we are excited that many more users will enjoy this unique analytical feature on Bing.”
* Twitter integration is already live on UC Cricket. Bing integration with UC Cricket will go live from March 14, 2016.
Download the latest version of UC Browser from ucweb.com or google play.
UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and a leading provider of mobile internet software and services. Since its inception in 2004, UCWeb's mission has been to provide better mobile internet experience to people around the world. The flagship product of UCWeb, UC Browser, is compatible with all mainstream operating systems. Serving users in more than 150 countries and regions around the world, UC Browser is now available in 11 languages including English, Russian, Indonesian, and Vietnamese. Additional information about UCWeb and UC Browser can be found at www.ucweb.com.
Twitter (NYSE: TWTR) enables everyone to create and share ideas and information instantly, without barriers. The service can be accessed at Twitter.com, on a wide variety of mobile devices and via text message. Available in more than 35 languages, Twitter has more than 320 million monthly active users. For more information, visit discover.twitter.com or follow @Twitter.
Microsoft Background: Founded in 1975, Microsoft (Nasdaq “MSFT”) Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 7,000 employees engaged in sales and marketing, research and development, and customer services and support across ten Indian cities – Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai and Pune.