Last month it was reported Essar Group’s plans of launching own branded handsets across the country under The Mobile Store label. The telecom retail arm of Essar Group, The Mobile Store (TMS), has finally launched their handset range called ‘Ray’. 4 models of which have been launched in the initial stage.
Ray models currently being launched:
Ray M20: MP3 Player, FM Radio, Expandable Memory, 500 Contacts & 200 SMS
Ray M31: Dual SIM, Touch Screen, Camera, MP3 player, FM Radio
Ray T60: Touch Screen, Dual Sim, 2 MP Camera, G Sensor, Bluetooth with A2DP
Ray T65 : Touch Screen, 3 MP Camera, FM Radio with recording, Bluetooth with A2DP
As of now, the T65 and M20 models are on shelves and priced at Rs. 6,999 and Rs. 2,199 respectively according to MobileStore prices. The other two models are soon to follow.
“RAY” will be available pan India at all Telecom Retail Stores. The MobileStore is appointing other sub distributors to leverage the opportunities across various locations in India. Each handset in the range will come with a 12 month warranty and have a unique registered IMEI number. A Pan India after sales support will be provided through The MobileStore outlets as well.
Commenting on the “RAY” launch, Rajiv Agarwal, CEO and Director of The MobileStore Ltd said, "Launch of “RAY” is a very important milestone in the journey of The MobileStore and we are extremely happy to introduce our range of “RAY” handsets to today’s youth who are always open to new and interesting products. “RAY” handsets will provide the best features to the consumers at never before prices in the respective product segments.”
Nokia dominates 70% of the handset market followed by Sony Ericsson and Samsung. The TMS Ray series will face competition from the above mentioned brands. With the handset market selling over 100 million units TMS is targeting a sale worth Rs. 200 crore in the first year. They planned to sell phones via their shoppes and other over 20,000 stores over nation.
At the same time TCL Corp also launched their Alcatel brand cellphones. so Let's see who win the battle for newcomers , as both brand will be sold via TMS !!
bye .... wishing all the best to all,